The personal brand

If you are a seller especially the seller of the start-up products, you will meet a lot of troubles when you are finding the potential customers as well as the way to sell the products.  You have learnt a lot of marketing technic in the books as well as the media ways. You also take the class to gain yourself some tips the ones that everybody has used and become successful with them? All of these action you have done are good for you but it is not enough for you to sell more products. You have something else, a tool that is stronger to boost your sales. As the one who join in the start-up team of sales built recently (actually in the middle of the year 2014),  I would like to give you the stronger tool that I gained from my own experience.  The one I am going to talk about is the personal brand.

People trust you, they would like to know more about the products

When you are offering something to your friends, and to people in the public, have you ever thought that they will be fine to give you their time for you to present the product you are selling although they do not know they actually have the demand or not? The good seller will see that thing. This happens when the people trust you and then they think your product may be good and they want to see its functions and its characters even when they do not want it right now or in the near future. This is because of the trust. And it is the most important factor to make a success in the sales sector. That is the reason why you friend always spend time for you to talk about your product but the other do not. And it is also explain well why some people can sell a lot of product to the public to the ones they even just meet one time. They are not talented in this field, they just give the customers the feeling of trust and safe. See, you cannot sell products to your friends and your relatives all the time, you have to find new customers and make your products name come to public. Now, you understand why the personal brand is the most important to the seller, right? But, how to build your own personal brand is another issue. This is not an easy path and can take you a lot of time. However, there are still some basic rules that can be applied to everyone. I am going to show you right under this part.

How to build your own personal brand?

The personal brand is built up very early when you have some relationships, it has been appeared. But you have to build it in the right way to bring your good personal brand to the public. The question is that can you change the brand that you have built before? You can, but it will take you more time and more efforts to make people trust you and like you. If you do not have any bad things in the past, congratulations! You are totally the material to build a good personal brand for yourself!

First of all, you need to behave in the good way. Behaving in the good way mean you know how to behave to the other people in the public. The way you talk to them, the way you treat them, the way you look at them and other aspects must be fine to the extent of the common ethic that is suitable with the culture of the country you are living. The words you use when you enter in a conversation is also considered in this aspect. You have to choose the right words to say in order to make other people respect for you. Never talk without thinking. Your appearance is a good way to convey your personal brand. You can choose every style that is suitable for you but you cannot wear in the look that is very provocative and kind of that. This is very offensive to other people. And how you can gain their respect if you do not show your respect to them.

Second of all, you have to keep your promises. What I mean is walk the walk, you never can talk the talk only. And in some cases, if you cannot do something in the future for somebody, you are never allowed to promise to them because this is the fastest way to break your own personal brand and the best way to ruin your trust you gain from people. This second one is more difficult to fix than the first one. I mean, if you were not doing this in the past, the second one is much more difficult for you to change yourself image than the first one. So, it does not mean you cannot do that. Actually, you totally can but it will take you a longer time to gain the trust from the public again. To do this, you have to show your real regret about the past and you are desire to change.

How long will you successfully build your personal brand?

This is popular question whenever I talk about the personal brand. The answer always is that it depends on you and your characteristics. To the sellers, it usually is 3 to 4 months to build the personal brand stick to the selling products. In this build-up time, you have to work hard to bring your name and your product image to the public to prepare well for the next selling campaign.

Tet Holiday In The Asia

If you are businessman, you have to concern all the ability to make money. And the Tet holiday in the Asia is a good chance for you to make a lot of money because this is the time when everybody, every family spends most of their money in a year. Tet holiday is a traditional holiday as the Christmas in the Western, so now you understand how much they can spend for a warm full Tet holiday with their family? The question is: sell what to bring back profits? Here in this article, I will show you some best-seller things you can think of to make money in this Tet holiday.

The drink

Because the tradition of the Eastern people is they would like to drink, the amount of drink they consume is very large and this amount is twice even four to five times to the amount of the Western people consume. The drink here is not only the wine but also a lot of beverages for example the sugar drink like Red Bull, Green Tea, other tea that have different favor, beer,… In the first day of new year, they will gather around and celebrate a new year with a lot of lucky and happiness coming up. And in this event, the drink is consumed the most. Also to the last dinner of the old year, every family also have something to drink and tell about the things happened in all the year and wish for something new, something good will come to them in the new year. Even in some case, people have party with their friends and eat and drink for the bad things totally gone. Coming to the next day, the children also love to drink the sweetened drink such as the green tea, the red bull,…So, if you are a businessman, you can think of bring what kind of thing to enter the Asian market for the Tet holiday now, right?

The industrial food

The industrial food for example the candy, the cookies,… is a good idea for you because in the Tet holiday, people spend a lot in eating these food so that is the reason why they also will spend a lot of money in these kind of food. And it is very great that you will never see any family without these kind of food because it is tradition and hard to break the rules. The food has the meaning that this family will have or generate enough assets in the new year and having enough food to eat, beverage to drink. They will have the industrial food to put up in the altar for their ancestors. And in the first day of a new year, they also bring candy as well as cookies and other kind of things to invite the guests visiting their house. They exchange the wishes for a good new year to each other and have a lot of fun in the table full of drink, candies, cookies… So, this is a good sector for you to concern if you want to make money from this holiday. If you want to make a large profit, you should think creatively because this sector do not limit the creation and the people will be attracted by the new food with the reasonable price.

The fashion items

For some rich people, beside throwing a lot of money out of the window, they also spend money on fashion items for example the brand new bags, clothes… The spring is the time for they to show off their beauty as well as their assets. So, the money they spend will be very large. Every year, this is the time when the chain of fashion in Italia has been doing for many year and of course, they bring back a lot of profits for this campaign each year. Now I guess you have some ideas in your own mind. The design of these kind of consumed things can cost you a lot of time, even the whole year before the Tet holiday coming up. So, let concern about it in the very soon time to make sure that you can catch up with the step of time and be totally ready to launch your products to the market and bring back your profit. This sector is also very profitable, if I do not want to say a huge amount of money you can make from this. But unlike to the other sector, this work asks you a lot of efforts, you have to take a study about the preference of the Asian people about the fashions, and then you have to think outside the box to make the incredible items that can encourage the customers to make a purchase. Let use your ability of creation so much and then enjoy your happiness afterward.

There are a lot of things that the Asian people consume for the Tet holiday only, but those are the very suitable for you to make money from. The other like sticky rice cake, landscaping trees … are more difficult for you to produce as well as to make profit from selling that kind of things. Now, get your own ideas and do not make it pass and ignore your chance!

Lead The Sales Team

In this economic status, the sales sector is the second one that pay them a lot of money after the technology sector. Everybody wants money but only a few of them have the chop to do the sales job and only a few of them really succeed in the sales. I am not telling about the talent, I am telling about the ability to pursue the sales because this is a very hard work. If you want to become really success in the sales, you should be the leader of the sales having people work for you and help them bring back the value to themselves as well as their family.  However, being a leas leader is not easy due to the sales job is very tough and the leader position of sales team will ask you a lot of skills much more than the other leader positions. So, how to be the good leader of sales team? Here in this article, I will show you how to be an excellent leader leading your sales team to the success. Let’s check it out!

Have a really clear target

The leader has to have a clear target. He has to believe totally in the target as well as the ability to touch to the target after the time of working with all efforts from the leader along with the sales team. Only by this way, you can have the trust from the sales team and make them believe in the target and never give up although there are always a lot of difficulty and a lot of barriers to the target. As I said before, the sales job is very tough so you can get trouble everywhere in the way in your quest to achieve the goal which I mean is bringing profits to your business that is enough to foster people in your team. If the money you make does not foster enough the need of your team a normal day, you are almost in the bottom of the sales job near bankrupt. So, the very first step is that you have to have a clear goal and your believe must be very strong that is enough to inspire other people in your team.

Make a good plan to achieve your target

The hardest work of sales team leader is that he has to make a good plan to achieve the goal that he as well as his fellows built up before. This plan has to be possible and cost you the least expense. It is very tough when you are running a start-up project. To have good plan, you have to learn a lot and have to experience a lot about the sales sector. You can build the plan in the short term and circle around. But you have to make a plan in the long term in order to you will have the total picture of your way to achieve your target. Let consider the cost and the profit you can make in this plan and the method to adjust it when necessary. The plan should contain these things: the whole picture of the way to achieve the goal, the small steps to walk in this way – I mean the things to do in every the stage to come close to target, the strategy of working and also the strategy of leading as well because you are a leader. You have to build your own leading style to make your fellow believe in you and in the way you lead them to success.

Stick to the plan 100 percent

After setting up a goal as well as have a good plan to achieve it, if you want to come to success with your team, you have to be stick to the plan with total things you have. Only doing this, you can achieve your goal and make people in your sales team believe in you and all of the things about goal and the possibility of the plan. I would like to say again, the sales job is very tough. And the nature of almost people is that they will feel frustrated if they get too much of difficulty in the way they are walking and still walking but have not seen the goal yet. So, with the leader position, you have to make them have a strong trust in the goal that all of you have made before and the possibility of the plan will be at the large percentage. You cannot neglect in just a minute only because it will give you more frustration in the future. Being a leader, you have to trust totally in the project and then you can inspire your team. Do not put you in a bad feeling, keep smiling and strongly believe in what you are doing and it will bring you as well as your team the success.

Market Is Potential

One of the profitable furniture sold in the market is the gaming room furniture. Nowadays, when the technology has evolved hour by hour, in other words, more literally, at the speed of light, the game world also makes big progress over time. Back to only 10 years ago, did you usually see game kits sold in the supermarket? Some may said yes – they usually found some game kits sold in the supermarket or in the entertainment center as well. But, they were sold at the limited version and limited type of game. By the bloom of technology, the game kits are launched at a huge quantity and various types. Each type has different feature and brings the gamer different experience.

Reading until now, you can tell which market I will talk about, wont’ you? Yes, it is the gaming market.

What to sell

The gaming market includes a lot of segments, for example gaming tool kits, gaming room furniture,… The copyright is sold as well. Many providers choose to diversify their selling items, which means they sell all things relevant to game and sell as the package at the discount and sell the separate item at the little higher price (we know that as package sales). This is a great idea but ask you the huge first invest because the gaming market and its selling items are kind of expensive. And the diversity of it also make the seller confused and ask them more money to invest in all the selling items. So, if you do not have much money in the first time opening the gaming store, you can sell some parts of the gaming market for example only the gaming room furniture. Gaming room furniture on its own has launched at a lot of designs, styles and at a lot of quantities each year as well. Some typical gaming room furniture is gaming chair, gaming table set, DVD, computer set… You need to find the best source of supply to ensure that your selling products and your offer price are very competitive to other gaming room furniture stores in the market. The process of seeking for supply source is very difficult. It asks the seller the sensitivity and a lot of skills as well. The most important skill is the negotiation skill because it is the key to your success in every business including gaming room furniture market, of course! Negotiation is needed in every step of the selling process from the very first step that is finding supply source. Doing business is rough, but it is the fact. Once you have enough passion for opening your own store, do not regret to performance it right now because running your own business will bring you a lot of lesson that every school and every university never teaches you.

How to boost sales

Boosting sales in the gaming room furniture market is not difficult because one of the characteristics of the gamers is internet surfing habit. They can be found on the internet almost the time in a day. So, this is the advantage you can use if you have a gaming room furniture store and want to sell more each day. The question here is: how to take this advantage? There are a lot of online marketing methods with a lot of marketing tools offered by the big company such as google, facebook… Sometimes, the buyers will search for the things they want to buy before making a purchase. So, you also need to consider the key words as well. For example, they may search for the phrase of words like the best gaming chair if they enter to this market for the first time and care much about the price and the quality of the gaming chair. I am sure that you will meet a lot of this customer types, trust me! I have been running this business for a few years and this business has brought me a lot of experience and necessary skills. If you need help or support, do not hesitate to ask me. I always derive pleasure from helping you to progress in your career especially sales section.


Breakthroughs in Business

The aisles of grocery are awash with water like spring, mineral, sill, sparkling, caffeinated, flavored, vitamin-enhanced and others that are called the “ultra” water. The Evian, Aquafina, Fruit2O, Dasani, Propel, Poland Spring, Vitamin Water, FIJI and Perrier brands all are wrestling for the their shelf space, can other enter in this market and survive?

1. It is difficult to find available room for new one

Tom First who is the founder of the O Beverages thinks so. He is the one Tom in “Two Toms” standing behind the prevailing juice company – Nantucket Nectars that was launched in the year 1989. And now this man aims to get to splash that is selling the sugar-free flavored water for health improvement target to the health nuts who has hawked intake their sugar however still want more in pizazz than it is found in the old H20. In other drinks, the calories always extract because of the sugar amount in fruit.

But it is too bad: he does not have the advantage of first mover. The biggest sellers in the bottled water market of the US that are PepsiCo, Nestle, Coca-cola introduced the sugarless flavored drink in 2005. They have a variety of distribution networks and marketing muscle as well. All the firepower now is chasing the fairly small market. For example in 2004 the wholesale market of flavored drink – the US was puny $170 million, while up to $47 billion for the soda beverage, $14.4 billion for juice drink and $9.2 billion for bottled water. And for growth, the sales of the flavored water did go up to $800 million in 2009.

2. Flavor is important

The gimmick of First is while the large guys use Splenda that is the artificial sugar made by Johnson & Johnson, the O uses natural ingredients in the ultra-purification technique while yielding flavored drink that, the First says, is “very healthy”. Let me back up, the “O” term in O beverages stands for zero as zero contaminants. The Nestle make the Pure Life brands as the flavorful beverage which is calorie-free, said Jane Lazgin – spokeswoman from Nestle Company, while spokesman from Coca-Cola Company said that flavored water of Dasani is very healthful to the level that beverages are healthful.

Using money earned from the Nectars success, Cadbury Schweppes did buy a company for the undisclosed amount 10 years ago. First corralled some million in the startup capital taking advantages of the likes of the celebrity chef – Ming Tsai – the host of the East Meets West program and Ming’s Quest TV show on the Food network. And Minnesota Timberwolves follows Kevin Garnett. This man also kicks in money with the significant amount – six figures!

In order to help people mount attack, First has brought Edward Slade – the previous president of the FIJI Water as well as marketer at Evian. It is a great balance with the risk taker and operator of Slade. Last fall, the two companies launched the new flavor with strawberry for going along with the mandarin orange, wild berry, lemon and lime. First says that he wanted to get formula arrive on time to carry out the project. However, the Slade needs more time to refine the labeling and the flavor.

First also leans on valuable lessons from the day he stayed at Nectars. That is the time he threw $2.5 million only in 18 months in order to try to set up the distribution network for only Nectar. In one point, the key investor issued the ultimatum that turning the business around and face with liquidation. First recalled that he had a variety of windows and his money was gone out every one of those things, and trucks crashed into buildings, the miscount of inventory occurred and the products were damaged. And he said that this experience as a $2 million MBA.

The O beverages today uses a lot of same independent distributors. At this time, it should have a better luck that means high volume in the market. While the customers like to purchase fruit drink in the larger bottle, they tend to make purchase many water in the single-servings either individual bottles or cases. The flavored water is better than juice, said First, even though he will not release the exact figures.

3. Packaging – another matter

The packaging is also matter. First uses heavy glass bottle from Nectars for the tapered plastic bottle sporting the clean-feeling, brightly colored label. The matter is that the containers are nearly impossible for labeling with high speeds since their shapes are sloped. The company sometimes has to order the custom equipment from Italy used in its factory in Pennsylvania in order to handle bottles. First said that the labeling stage delayed distribution nearly four months and pasted the date of first launch in the spring.

With the growing pain, First said that he got over hundred emails with encouragement each week from the consumers who visited the website of the company. He also received the requirements from the high schools as well as primary schools of Massachusetts, New Hampshire. Almost requests ask for sugarless beverages for the students. Each year, the revenue is about $1 million that is not a bad figure on the marketing strategy limitation that includes Slade and First driving to the in-store promotions.

The company also lands deals on national supermarket, some still are in working process. However, First does plan for expanding to Illinois, California, Florida not only being trapped in the Northeastern. If this plan goes well, First will obviously boost his budget for marketing to over 10% of the revenue each year, he said.

First says that he can be disappointed if the O will not profitable on operation in several years. And, he says, “I love being an underdog”, “the O will be the iconic brand of the drink industry”

And you see, nothing is impossible in this designer commodity world! Just think out of the box and make your brand known worldwide.


Retail Trends

This article will take the insight look of e-commerce, and mobile marketing.

The Marketing Retail Tech meeting held on Tuesday we all heard words from SapientNitro, Google, Aimia, and hot startups such as Shopify, Checkout51…They offered the greatest and latest insights on mobile marketing, e-commerce together and loyalty programs. These are 5 lessons learned from this conference:

1. Lagging happens to big retails while the smaller ones are stepping to gap

The future is, however unevenly distributed, the nimble small retailers which we are watching it first. The marketers often hear that the retailer becomes lagging under the expectations of the consumers. However marketing retail innovators clarified that only applies to institutionalized, big retail ones. The startups like as well as Indochino are carrying out all things in order to bring advancement to UK and US retailers – like payments by mobile, beacon messaging, or behavioural targeting. If the chains of big box do not start to play catch up, the result will be overtaking. The barrier entering to sell stuff gets lower today thanks to a lot of companies like Lightspeed, Shopify, Square. Such companies have enabled anyone to sell goods online or/and in real world, which are words from Mr. Antoine Azar – the founder of the Thirdshelf company. He also said that the competition is increasing more and more.

2. Mobile search is huge opportunity

Although up to 70 percent of the search activity online comes with mobile devices, the retailers still do not take whole advantage of mobile search advertising. The Google group’s retailer in Canada, Mr. Chris Hodgson said that while the Canadian retailers pay the average amount of 9 percent for mobile searching clicks higher than desktop searching clicks. The retailers pay about 46 percent less than desktop and nearly 35 percent of the retailers totally do not bid on search ads. Hodgson have told the retailers not to make excuses in the case without investment on mobile.

3. The data will provide you the access to loyalty moments

The personalization is totally the rage of shopper messaging; however it completely depends on the data. The questions are how much of data you are having? How realistic it is, and what can you do with data you get? During the past, loyalty company Aimia became a monster in data sector, and analytics VP Ducan Stewart has explained that there are always things the company can do using it. The popular example strategy of this company is that they want to share messaging consumers in the key events while their brand most unstable because they are bound to jump over your competitor, or just because they want to bail on all of you. When taking pregnancy, the new mothers seem like much more strapped for cash as well as time. And every high-end grocery may be a bit less appealing. By using the data, you obviously are able to tell which moments have been happening with the customers, as well as ensure that engagement the company with loyalty reward along with personalized promotions is kept in order to maintain customers’ satisfaction.

4. Many customers want take-out rather than delivery

The UK leaves others behind when it heads to the retail innovation. Mr. Stewart Samuel from the IGD said during the presentation he performed that collect and click should be focused on. This is a typical online portal type when the shoppers can order the groceries instead of pickup in store. The UK retailers set up the pickup lockers in metro stops, universities, gas stations, anywhere as long as there’s lots of traffic and the customers may be. Last year, number of collect and click locations has doubled nationwide in the UK. Samuel said that the big focus for everyone is that what Loblaw is doing in order to upgrade their shopper mart stores where there’s no food in them.

5. The successful offer on mobile doesn’t mean dollars over sticker price

In the marketing tech, Tony Chapman has put 3 marketing on mobile execs over the spot of how customers really benefit by using their technology innovation. Kristie Painting stands up with mobile promotions with the Checkout51 app, says that there are purchases of scanned users as well as suggested recipes which use the products along with certain mayonnaise brand. The recipe campaign of mayo firm will get shoppers to purchase products even when they are knocking cent off their prices. Mark Mandato of Rogers said that messaging services on mobile for example Rogers Alerts are not offering coupons for the customers as much as they are notifying the customers of many deals which are on in-store. In this circumstance, it is more similar to flyer rather than a coupon.

Internet Business

When you begin to commence your entrepreneurial way, it is always naturally that you will want to set your numbers. The numbers here include the amount of subject on the email list, the overall visibility, or the presence of your social media… If you gain a large number of these elements, you will get higher growth of in the entrepreneurial journey you walk in.

However, the larger numbers are not important as you have been thinking about as an entrepreneur that has a large amount of the online factors does not mean it is generating a lot of cash flow in for the business. You obviously want to ask “why???” Here in this article are five reasons you have to know. Read them, and get your answer for the question why the online entrepreneurs do not need just only the numbers, they have to look beyond them as well as focus on the factors actually creating a successful business.

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The marketing of products and equipment used for hunting is not simple. There are thousands of companies manufacturing equipment hunting now; therefore, your company has too many competitors. It is important for you to make products not only good, with beautiful design, reasonable price but also to have a talented marketer team.

In this article, we will discuss the steps the decision of a customer to buy the hunting equipment shall be made, assuming the products here are rifle scopes.
As a marketer, you’ve probably put in your mind the four steps any client shall make when purchasing, including:

  • Detecting demand
  • Search for information about the product
  • Purchasing decisions
  •  The emotions and wonder after purchasing

Mounting the steps in a specific customer, assuming he lives in the state of Montana (US), is preparing for the upcoming hunting season, and very interested in the big game. So, here’s your chance to sell your product scopes.

1. Demand

Understanding what your customers need is the first step so that you get a good business’ result in the future. Most hunter customers are very meticulous and careful, so their requirements on the products are also high. You can do a research to find out what they need. The questions on the survey must help you obtain the important information such as design, scopes quantities shall be purchased, special features,…

Most customers have demand for the scope’s duration rather than its design, this is characteristic of the scope compared to other hunting equipment. Some other clients like their rifle scope to be beautiful and to maintain features for a certain length of time. Their needs are diverse. Along with thousands of vendors having their scope sold on the market, you have to be very sensitiveto these needs and then introduce the appropriate products to your customers.

2. Searching the information about the scopes

This is the decisive step in the process of making purchase decision of the customers. If they the feed backs about products they want to buy are positive, they will make a purchase. But if they read the informationof assessment that this product is poor-quality, they will stop buying process here. So you have to be very concerned about this step by making the honest review and advice to your clients. The reviews, which are the result of the feedbackof customerswho have used the product before, may be posted on the website.

For example, a customer who loves Nikon’scope will read rifle scope reviews. If he already has Ar 15 rifle, he may like to read information about Ar 15 scopes on,…

3. Purchase decision

If the customer is satisfied with the feedbacks of the wanted product, they will make a purchase. There is one thing that you have to is to keep in mind all the time that the customer who come to this step may not make a purchase because the purchase is influenced by many other factors such as personal problems, cash flow, …

In this step, continuing to give remind of the product, attracting advertising and good reviews will stimulate the desire to purchase of the customer, which will make the customer pay money for the product. The more hesitant customers are when making a purchase, the more reduced your probability of selling the product will be.

4. Emotions and wonders of the customer after purchasing

After making a purchase, each customer will have different responses. Maybe they have concerns about the product. This must be the focus for marketers, because it is the key to create customer relationships. Just remember, selling to traditional customers saves cost compared to finding a new customer, so the customer relationship building is very important. Customer care is the key to solving this problem.

Moreover, the collection of emotional feedback from customers is very important. The good feelings about the product will be valuable sources of reviews to the new customers, the bad feelings will help you improve your product and make it better and better.

Finally, understanding the needs of the customers is the key to success for every businessman.

Calvin Klein - a person, a brand

Calvin Klein – a person, a brand

Except for an obvious truth that Calvin Klein is a talented stylist, what makes others be more impressed about him is his sharp business skills and great marketing ability in building lively subtle advertisements and in development of a company leading in the fields which are considered too hard to diversify.

However, Calvin Klein had not been renowned as outfits that bear his name. Moreover, CK also dominates the perfume market with leading products such as Obsession, One and Eternity. CK brand always pars with the world’s biggest brands, such as Pepsi, Kodak, Nike, IBM.

There’s a sure thing that none of us do not own or know someone who is using CK products.  And this is the greatest success of Calvin Klein CK in branding.
Klein is considered as a marketing genius thanks to his success of building global distribution channels, which only a few giant corporations such as new Coke could do.

Starting doing business with the Bronx, Klein began his career with designing the jacket before becoming the top jeans designer in America. Kudos came to him and then his daughter was kidnapped. That Klein accepts the amount of money according to kidnappers’ claims makes the world sided with him.

After an impressive promotional video starring Brooke Shields in the 70s, the name Calvin Klein automatically became the name of jeans fashion designs. Currently, he is also renowned for the lingerie products, perfume, and of course, he still keeps making impressive charmed advertisements. After nearly 30 years in the fashion industry, he has firmly established the top fashion designertrademark and has a huge amount of influence in that industry.

In terms of talent, no one can deny the creativity and ingenuity of Klein, he has brought to customers of all ages and genders the simple but luxurious outfits with characteristic style. He also was a brilliant businessman although he has not attended any marketing courses yet, but his knowledge about customers’ psychology is enough to make any marketing experts envious.

But everything is not always favorable to Klein. He has been gone through difficult days whenhis own business had started and was about to go bankruptcy, however, the success of a series of Bloomingdale jacket products saved his company and opened a new heyday, make Calvin Klein empire gain a revenue of about $ 5 billion / year.

In 1993, Klein was voted the top American stylist. Dozens of great actresses of Hollywood such as Julia Roberts, Gwyneth Paltrow and Helen Hunt choose he as a designer for their own costumes.

All  success of Klein began when he was a boy in the Bronx fancy designing and sewing all sorts of clothes. Then Klein won scholarships in New York High School of Art and Design, later called the Fashion Institute of Technology. In 1968, Klein and his childhood friend Barry Schwartz embarked on selling men and women jackets. With Klein’s design talent and entrepreneurship ofSchwartz, Calvin Klein Company Limited entered the conquest of the kingdom of fashion. After meeting with Bonwit Teller, Klein and Schwartz received a huge order and then the fashion world knew their names. Then, Klein began to design women’s sportswear due to the demands and encouragement from the owner of the fashion shops. By the 70s, the line of Klein’s sportswear has launched more costumes for women and ready-to wear product line.

The classical design style of Klein gave the fashion world a new wind similar to Ralph Lauren ever did. It was not until the end of the year 70-80s Klein gave a completely new concept: jeans fashion with affordable price. And from that event, the teenage model Brook Shields claimed that “there’s nothing can prevent her from using Klein dress”.

However, Klein’s talent is even more than that. In 1992, he launched Calvin Klein Underwear products, completely altering previously opinion about lingerie outfit and turned it into a true fashion items. This product gave the men the feeling that they looked as glamorous as the models of Calvin Klein Underwear such as Mark Wahlberg and Antonio SabatoJr..

Perfume is the next step, with the launch of the famous scent from the 70s for example Obsession, Contradiction, Escape, Eternity, and CK One. Moreover, he was the first person to introduce special perfumes for both genders – CK One. With the impressive advertising, Klein has driven his perfume products to the great success and become permanent brand.

Moreover, Klein really was a talented marketer, always diversifying forms of promotion. His controversial advertising campaigns began in the advertisement starring Brooke Shileds in the 80s and Kate Moss in the 90s. But,they all reinforced the reputation for Klein.

Klein’s creative efforts were rewarded with important prizes in fashion design industry such as Coty Award in 1973 and 1974, 1975 and also gained the Council of Fashion Designers of America award in 1982, in1983 and in 1986 for men’s and women’s costumes (he was the first to be awarded in both categories in that year), in 1993 he gained the CDFAAward. He also was a member of many prestigious organizations including the Association of American stylists (Council of Fashion Designers of America) and always is a reliable designer for the Hollywood’s top stars. He is also considered as the person who creates deep impact on new designers such as Miuccia Prada and Donna new Karan; the Time magazine voted him as one of 25 influential persons in the United States.

The creation, a unique design style and impressive daring ads have put Calvin Klein into the list of the typical persons of the 20th century.

The recent research shows that 60% of the online fashion shops are nearly death in the first 6 months, 20% have to stop their operation in the next 6 months … The online fashion market seems lucrative, but it is not as easy as pie that the others may think of. Here are 7 must-do steps if you decide to open a fashion store online!

Make a trip around shopping website and ads on the facebook, everyone easily to see that almost the online stores (about 50%) are selling fashion goods of a variety of design, age, origin,…

Unlike traditional stores, the opening of a online fashion boutique is much easier, especially in resolving thecapital budgeting. Not require for fixed costs such as office building, stands, decorations, mannequin,… You just need fairly small capital to buy the goods, a computer connected to the Internet and a phone.That’s all.

It all sounds easy, but the reality is not that easy, just remember this: “If you open an offline fashion shop, you just need to compete with 5 to 7 other shops on the same street. About doing business online, make sure you’re ready to compete with thousands of shops on the Internet before starting your online business.

These are 7 basic steps to open an online shop selling clothes effectively:

Step 1: Market Research and identify target customers

Market Research

Market Research

Identifying your target customers is very important step in online trading. Who are your customers? Male or female? Of what age – officer or teenager? With the middle income or high income? …

The identification of target must be detailed as much as possible so that you will understand the behavior, psychology of customers.Therefore, you will easily find the way to approach them, grasp the fashion trend they preferred, and meet their needs.

For example, a 16-20 year-old girl likes dynamic outfit but cheaper with the price from 100 to 300,000 VND. She does not pay attention to “branded goods” and is not afraid of Taobao goods (Chinese) is they are nice.

Female officers of age from 25-35, are usually online at 8-9h in the morning and from 12-13h at the lunch break. They like branded goods and prefer durable goods to Chinese goods.

If you decide to doing fashion business online, updating the fashion trend is one of the things you should do regularly. A shop owner always updating fashion trends will create goodwill with customers, be able to gain their trust in your consultation ability as well as generate your own competitive advantage. Do not forget show them off right on your business page, Website, Fanpage, Instagram … to keep the relationship with their customers and to keep them to follow-up with your new items.

Step 2: Name your online store

Name of shop

Name of shop

You can do business online without your shop name but a name whether it is unique or not will make your business more effectively. The best way to name your shop is making it short and easy to remember, your customer can put your shop in their minds and discuss about it with others.

Step 3: Find the supplier

Find Out Suppliers

Find Out Suppliers

After determining target customers, deciding the kind of goods and already having shop name, now the time for you do the next step: find the supplier. If you are unable to get suitable supplier, your business will never come true.

In fact, there are a lot of online shops that have to stop because of the sources of goods. It may be the decrease in the goods’ quality or they cannot find the appropriate suppliers.

The information of wholesaler is not difficult to search. However, you must remember that there is always more than one supplier so do not just trust in only one supplier in order to reduce risks. Furthermore, you should usually update the information of other suppliers to compare prices and quality. Hence, you choose the best suitable supplier for your shop. Diversifying the source of goods and always updating new models, comparing prices will help you maintain the advantage of source. Make sure you always stick to the plan which draws the number of items, patterns, that you can quote the price competitively. Last but not least, remember to get your own experience through each time you buy goods to reduce the inventory and enhance your capital cycle.

Step 4: Where you put the inventories?

The advantage of doing fashion business online is that you can save a lot of money on expenditure spending. But, you still need a room to store your goods. That room does not need beautiful but clean and wide enough.

In some circumstance, your customers may want to come and check the item before making purchase; so , you should find an easy-to-find place in order to avoid the case your customers are frustrated finding the place! Your storage room needs to be safe, dry, out of reach of children or animals, and, of course, be easy for delivery.

Step 5: How to sell?

To attract the customers buying goods online, you have to prepare your own “bait”, the more bait the more return. Let’s make accounts on reputable website such as chotot.v,, lamchame, webtretho,…Moreover, you should also post your items on online markets and social networks such as facebook, instagram,…

The trend creating fanpage and selling goods online on the social networks such as Facebook, Instagram is the most popular nowadays. Only with some simple steps, you already got your own fanpage of your shop. You can also use ads service the networks provide or create your event to attract more potential customers.

Step 6: Be patient to repeat the above 5 steps everyday

The online business requires your patience, which means you may not success or get a lot of customers in a short period of time. You are assured that your shop will become more popular to the public if you repeat the above 5 steps. Just enjoy the job, love the fashion and be patient.

Step 7: Create your own trading website

If your online business has gained some specific achieve, you should create a brand for your shop by creating a website. This will make you easily manage the work, and create a convenient payment gate for your customers. And, of course, your own website will increase your reputation and profession as well.