The marketing of products and equipment used for hunting is not simple. There are thousands of companies manufacturing equipment hunting now; therefore, your company has too many competitors. It is important for you to make products not only good, with beautiful design, reasonable price but also to have a talented marketer team.
In this article, we will discuss the steps the decision of a customer to buy the hunting equipment shall be made, assuming the products here are rifle scopes.
As a marketer, you’ve probably put in your mind the four steps any client shall make when purchasing, including:
- Detecting demand
- Search for information about the product
- Purchasing decisions
- The emotions and wonder after purchasing
Mounting the steps in a specific customer, assuming he lives in the state of Montana (US), is preparing for the upcoming hunting season, and very interested in the big game. So, here’s your chance to sell your product scopes.
Understanding what your customers need is the first step so that you get a good business’ result in the future. Most hunter customers are very meticulous and careful, so their requirements on the products are also high. You can do a research to find out what they need. The questions on the survey must help you obtain the important information such as design, scopes quantities shall be purchased, special features,…
Most customers have demand for the scope’s duration rather than its design, this is characteristic of the scope compared to other hunting equipment. Some other clients like their rifle scope to be beautiful and to maintain features for a certain length of time. Their needs are diverse. Along with thousands of vendors having their scope sold on the market, you have to be very sensitiveto these needs and then introduce the appropriate products to your customers.
2. Searching the information about the scopes
This is the decisive step in the process of making purchase decision of the customers. If they the feed backs about products they want to buy are positive, they will make a purchase. But if they read the informationof assessment that this product is poor-quality, they will stop buying process here. So you have to be very concerned about this step by making the honest review and advice to your clients. The reviews, which are the result of the feedbackof customerswho have used the product before, may be posted on the website.
3. Purchase decision
If the customer is satisfied with the feedbacks of the wanted product, they will make a purchase. There is one thing that you have to is to keep in mind all the time that the customer who come to this step may not make a purchase because the purchase is influenced by many other factors such as personal problems, cash flow, …
In this step, continuing to give remind of the product, attracting advertising and good reviews will stimulate the desire to purchase of the customer, which will make the customer pay money for the product. The more hesitant customers are when making a purchase, the more reduced your probability of selling the product will be.
4. Emotions and wonders of the customer after purchasing
After making a purchase, each customer will have different responses. Maybe they have concerns about the product. This must be the focus for marketers, because it is the key to create customer relationships. Just remember, selling to traditional customers saves cost compared to finding a new customer, so the customer relationship building is very important. Customer care is the key to solving this problem.
Moreover, the collection of emotional feedback from customers is very important. The good feelings about the product will be valuable sources of reviews to the new customers, the bad feelings will help you improve your product and make it better and better.
Finally, understanding the needs of the customers is the key to success for every businessman.