If you are a seller especially the seller of the start-up products, you will meet a lot of troubles when you are finding the potential customers as well as the way to sell the products. You have learnt a lot of marketing technic in the books as well as the media ways. You also take the class to gain yourself some tips the ones that everybody has used and become successful with them? All of these action you have done are good for you but it is not enough for you to sell more products. You have something else, a tool that is stronger to boost your sales. As the one who join in the start-up team of sales built recently (actually in the middle of the year 2014), I would like to give you the stronger tool that I gained from my own experience. The one I am going to talk about is the personal brand.
People trust you, they would like to know more about the products
When you are offering something to your friends, and to people in the public, have you ever thought that they will be fine to give you their time for you to present the product you are selling although they do not know they actually have the demand or not? The good seller will see that thing. This happens when the people trust you and then they think your product may be good and they want to see its functions and its characters even when they do not want it right now or in the near future. This is because of the trust. And it is the most important factor to make a success in the sales sector. That is the reason why you friend always spend time for you to talk about your product but the other do not. And it is also explain well why some people can sell a lot of product to the public to the ones they even just meet one time. They are not talented in this field, they just give the customers the feeling of trust and safe. See, you cannot sell products to your friends and your relatives all the time, you have to find new customers and make your products name come to public. Now, you understand why the personal brand is the most important to the seller, right? But, how to build your own personal brand is another issue. This is not an easy path and can take you a lot of time. However, there are still some basic rules that can be applied to everyone. I am going to show you right under this part.
How to build your own personal brand?
The personal brand is built up very early when you have some relationships, it has been appeared. But you have to build it in the right way to bring your good personal brand to the public. The question is that can you change the brand that you have built before? You can, but it will take you more time and more efforts to make people trust you and like you. If you do not have any bad things in the past, congratulations! You are totally the material to build a good personal brand for yourself!
First of all, you need to behave in the good way. Behaving in the good way mean you know how to behave to the other people in the public. The way you talk to them, the way you treat them, the way you look at them and other aspects must be fine to the extent of the common ethic that is suitable with the culture of the country you are living. The words you use when you enter in a conversation is also considered in this aspect. You have to choose the right words to say in order to make other people respect for you. Never talk without thinking. Your appearance is a good way to convey your personal brand. You can choose every style that is suitable for you but you cannot wear in the look that is very provocative and kind of that. This is very offensive to other people. And how you can gain their respect if you do not show your respect to them.
Second of all, you have to keep your promises. What I mean is walk the walk, you never can talk the talk only. And in some cases, if you cannot do something in the future for somebody, you are never allowed to promise to them because this is the fastest way to break your own personal brand and the best way to ruin your trust you gain from people. This second one is more difficult to fix than the first one. I mean, if you were not doing this in the past, the second one is much more difficult for you to change yourself image than the first one. So, it does not mean you cannot do that. Actually, you totally can but it will take you a longer time to gain the trust from the public again. To do this, you have to show your real regret about the past and you are desire to change.
How long will you successfully build your personal brand?
This is popular question whenever I talk about the personal brand. The answer always is that it depends on you and your characteristics. To the sellers, it usually is 3 to 4 months to build the personal brand stick to the selling products. In this build-up time, you have to work hard to bring your name and your product image to the public to prepare well for the next selling campaign.